This poster concept was to research and develop a typographer and by using only his or hers font, design a poster that is informative, engaging, and conceptually relevant.

The main focus I chose was to present the typographers name in a dominant hierarchy. By fusing the first and last name together elegantly, it gave the main focus of the poster a strong visual interest. Some secondary information is highlighted to draw in important and interesting information that a viewer can quickly recognize. The biographical information was tertiary , so by justifying them in such a way, the text presents itself as a shape from a distance rather than just text, making this poster engaging at different distances.